The design of the website was based on simplicity, high-quality photos and colors associated with ecology. Our brain perceives green as a calming color, conducive to relaxation. The white color is a symbol of purity and openness. It can stimulate creativity because it reflects an empty space that can be filled. An important role was also played by the graphic design of the map of the immediate vicinity of the estate and its location in relation to the rest of the Tri-City.
We conducted an awareness campaign on Facebook and Instagram, informing recipients about the advantages of the investment. In the next stage, we collected leads from potentially interested customers. We extended the promotion of the investment to the regional information service - a sponsored article devoted to Zielona Laguna appeared on the Trojmiasto.pl portal.
In the era of galloping inflation and interest rate increases, marketing support for a development investment is a really hard nut to crack. Fortunately, we like challenges, and we are even more happy that we were trusted during such a difficult time :)
